OUR CONCEPT

Our mission is to make fine jewellery more contemporary. We love precious materials such as gold and diamonds, but we also love to use playfulness, pop-culture clichés, a touch of 3D, and gaming environments.

We always say that "Being a Queen isn’t just about shining, it’s about being ready for battle. That’s why we mix gold and gemstones with steel, the ultimate symbol of warrior strength."

So choose your armor!

At the heart of SEEN BY QUEEN’s design philosophy is the concept of modular design, a revolutionary approach that embodies both form and work process sustainability. This concept ensures flexibility, efficiency, and creativity in both product design and production.

MODULAR.

FLEXIBLE.

FUN.

Form Sustainability: A Timeless Approach

Modular design allows SBQ’s products to transcend seasonal trends, offering a system where individual elements can be combined, layered, or reinterpreted to create endless possibilities.

INTERCHANGEABILITY

All design elements, whether in jewelry or accessories, are purposefully crafted to fit together. A necklace pendant can transform into an earring centerpiece or be integrated into a bracelet, allowing customers to personalize their style.

TIMELESSNESS

By focusing on universal shapes and forms, SBQ creates pieces that remain relevant for decades, reducing the need for fast-fashion replacements.

TREND RESPONSIVENESS

SBQ’s modular system allows swift adaptation to trends through simple updates like introducing new colors, materials, or motifs to existing designs without overhauling entire collections.